OHT Blog

  • Article posted by Adam Blau May 05, 2015
    Being “disruptive” in the translation industry is a glamorous idea. Many of us want it, and the idea of having a revolutionary approach and taking market share from competitors is seductive. A multitude of conference topics have been devoted to this topic over the years, but we as an industry seem stuck on speaking about about enhancements, or even innovations, in machine translation, API’s and cloud-based translation memory for example, instead of true disruptions.   What's the difference between innovation and disruption, anyways? Forbes has a succinct article that explains a disruptor can... more
  • Article posted by Adam Blau April 21, 2015
    Last week, I had the pleasure of visiting Google headquarters for Dr. Lior Libman’s IMUG presentation on The Future of Global Online Marketing: Localization Workflow and Optimization.  If you missed the workshop, no worries.  Here’s my brief recap of what I learned: The International Marketing Challenge Online advertising often can  has a large share of contributioncontributes a lot to a company’s bottom line- as the source of web traffic, leads and customers, depending on campaign’s goals.  In simplest terms, online advertising involves a landing page, several versions of the actual text or... more
  • Article posted by Kira Portnaya April 03, 2015
    Professors Susan P. Douglas and C. Samuel Craig of New York University define international advertising as a “communication process that takes place in multiple cultures that differ in terms of values, communication styles, and consumption patterns.” Online advertising allows us to target many geographical markets simultaneously, delivering a consistent message via the global medium- the Internet.  The same message, however, may be perceived differently in various parts of the world, which would affect the advertisement’s response rates and the conceived ROI of the campaign. With online ad... more
  • Article posted by Kira Portnaya March 27, 2015
    Faulted internal communication at most businesses often leads to broken processes, disparity and frustration among employees, delayed decision making, and eventually affects the bottom line.  But if internal communication becomes a challenge at domestic companies, the issue multiplies at multinational firms that also face having to overcome differences in time zones, languages and cultures. While there is no silver bullet to fix all communication issues within any organization, the following 6 ideas will help your company get on the right track towards interactional improvement.   Set a... more
  • Article posted by Kira Portnaya March 18, 2015
    Taking your business global can be an exciting time in your company’s lifecycle.  Opening shop in a new market comes with the opportunity to expand your brand, increase your customer base, and win new revenue.  Today, doing so is easier than it has ever been in the past, but still not without its challenges, especially when it comes to local culture, languages, and regulations.  When planning your global expansion, consider these 5 factors to help you connect with your new international audience: 1.  Local Laws & Regulations From labor law to mandated language requirements, carefully... more
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