Blog Feed http://www.ohtenterprise.com/blog/rss en Translation Model Disruption – Can We Have Some of That? http://www.ohtenterprise.com/blog/translation-industry/translation-model-disruption-can-we-have-some <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>Being “disruptive” in the translation industry is a glamorous idea. Many of us want it, and the idea of having a revolutionary approach and taking market share from competitors is seductive. A multitude of conference topics have been devoted to this topic over the years, but we as an industry seem stuck on speaking about about enhancements, or even innovations, in machine translation, API’s and cloud-based translation memory for example, instead of true disruptions.  </p></div></div></div> Tue, 05 May 2015 15:21:48 +0000 Adam Blau 19 at http://www.ohtenterprise.com Scaling Global Online Marketing With Localization And Optimization http://www.ohtenterprise.com/blog/marketing-and-advertising/scaling-global-online-marketing-localization-and-optimization <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>Last week, I had the pleasure of visiting Google headquarters for Dr. Lior Libman’s <a href="http://imug.org/events/index.html">IMUG</a> presentation on The Future of Global Online Marketing: Localization Workflow and Optimization.  If you missed the workshop, no worries.  Here’s my brief recap of what I learned:</p> <h2>The International Marketing Challenge</h2> <p><img alt="" src="https://oht-drpl-ent.s3.amazonaws.com/Localization-technology.png" style="float:right; height:250px; width:400px" /></p></div></div></div> Tue, 21 Apr 2015 19:06:10 +0000 Adam Blau 17 at http://www.ohtenterprise.com Why You Must Localize Your International Advertising http://www.ohtenterprise.com/blog/marketing-and-advertising/why-you-must-localize-your-international-advertising <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>Professors Susan P. Douglas and C. Samuel Craig of New York University define <a href="http://people.stern.nyu.edu/sdouglas/rpubs/intad.html" target="_blank">international advertising</a> as a “communication process that takes place in multiple cultures that differ in terms of values, communication styles, and consumption patterns.”</p></div></div></div> Fri, 03 Apr 2015 15:59:14 +0000 Kira Portnaya 16 at http://www.ohtenterprise.com Top 6 Tips For Multinationals To Improve Internal Communication http://www.ohtenterprise.com/blog/international-business/top-6-tips-multinationals-improve-internal-communication <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>Faulted internal communication at most businesses often leads to broken processes, disparity and frustration among employees, delayed decision making, and eventually affects the bottom line.  But if internal communication becomes a challenge at domestic companies, the issue multiplies at multinational firms that also face having to overcome differences in time zones, languages and cultures.</p> <p>While there is no silver bullet to fix all communication issues within any organization, the following 6 ideas will help your company get on the right track towards interactional improvement. </p></div></div></div> Fri, 27 Mar 2015 04:00:00 +0000 Kira Portnaya 14 at http://www.ohtenterprise.com 5 Things to Consider When Expanding Your Business Internationally http://www.ohtenterprise.com/blog/international-business/5-things-consider-when-expanding-your-business-internationally <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>Taking your business global can be an exciting time in your company’s lifecycle.  Opening shop in a new market comes with the opportunity to expand your brand, increase your customer base, and win new revenue.  Today, doing so is easier than it has ever been in the past, but still not without its challenges, especially when it comes to local culture, languages, and regulations.  When planning your global expansion, consider these 5 factors to help you connect with your new international audience:</p> <p><strong>1.  </strong><strong>Local Laws &amp; Regulations</strong></p></div></div></div> Tue, 17 Mar 2015 22:00:00 +0000 Kira Portnaya 11 at http://www.ohtenterprise.com